The Country in Golden Wrapping!!

India, As always renowned for- The Golden Sparrow, Land Of Opportunities, The land of Unity in Diversity, The Worlds Largest Democracy and Much more. Yes, We agree with all those taglines given to our country and we the people of India are proud of being Indian only when our National Anthem is played somewhere, where not expected, We are proud when an Indian achieve something outside our lands or when our sports team achieve something.


The Harsh Reality that everybody needs to understand and face is that We are proud of our army and many other aspects but internally, we always feel that there is the lack of opportunities in our country. No nation is perfect unless its citizens are perfect. It might offend you in many ways but all of us need to understand that if we are not good citizens then we have no right to blame our society, state or country.


After researching over thousands of aspects and taking a long break off, we felt to write a blog about what's the real problem that we have to work upon. The title " The Country in Golden Wrapping" is given to this blog because A well-wrapped gift is presentable but it is not necessary the gift it holds inside soothes to the gifted one.


Let's have a look what we are lacking:

1. Generation Gap

2. Respect for what we have

3. Superstition

4. Education and Unemployment

5. Corruption

6. Idol worship

7. Self-called gods

8. Ego Problem

9. Poverty

10. Political topology

11. Caste Problem

12. Lack Of Resources

13. Miscellaneous


These are the few aspects that made our country a poor gift in a golden wrapping. Let's discuss them one by one. We might not be able to discuss all of them in once and most of them are debatable topics. We are just putting forward our thinking and trying not to hurt the feelings of any being or offend them in any way.


1, Generation Gap: The biggest problem that our country is getting along with is Generation Gap. According to the survey data, India has 70% Youngsters (16-30 age)  but the real fact is far away from this stated survey. The truth is we have the maximum population of people that are above 30 and many of the census reports are faulty because most of these government paid executives are feared of mentioning the reality to these surveyors. The people can get never along with the new ideas and most of the youth is still under the jurisdiction (Forced thinking) either under their parents or the relatives. Youths are forced to think what their elders desire to think them off. This is a kind of brain ceasing and youths lack the independent decision making.



2. Respect for what we have: This is a well-known fact that we never appreciate what we have but we all desire of those that we don't have. We look at people and imitate them as they are doing. I am not blaming only Indians but it's a natural human muscular tendency to repeat what they see. Whatsoever we think of ourselves as Independent, Self-Reliant or the warriors of nature protection but our muscle memory has become so deep that subconsciously we do things that denote that we don't respect what we have.


3. Superstition: This is the biggest problem of Indians, Superstition has drastically infected and affected their lives than any other mental or physical trauma. It's a great barrier to the advancement of an individual and country.


4. Education and Unemployment: This is the saddest part of our country that we got a maximum number of uneducated and unemployed youths. So how can a country grow with the quarter of its population sitting at home and doing nothing at all? The potential youth lacks the opportunities in this country and There is no profit of employing the specifically developed technologically advanced minds in Banking Sector.


5. Corruption: This is not actually a problem but it has been renowned as "Bypass therapy" in Indians to get things done easily.


6. Idol Worship: Yes, We are proud of this thing that we got idols for more than millions of gods. Every god has a responsibility to look after 4-10 people in India. We pray to them and guess everything gets sorted out. Just kidding.


7. Self Made Gods: Traditionally there are millions of gods but they are still less for the craving to worship more, So these self-made gods who actually works as " Mind Washers" are worshiped side by side to those Traditional Millions of them that were already created.


8. Ego Problem: I don't want to mention about this but it's also a serious concern. We Indians don't have acceptance because our ego doesn't allow us to accept the truth.


9. Poverty: We all are well aware that how many of the people still fighting for a single time bread. India scores really good in the malnutrition scores.And BPL is just a name, most of them live a lavish life defaming others that are actually in that category.


10. Political Topology: About 1/3rd of Indians are into politics. The system is so complex that I need to write millions of more words to explain them. Complexity leads to complex systems of problem handling and sorting them out. It is developed in the way that a common voice can't reach to the one, who is interested in listening to it.


11. Caste Problems: India is well divided into castes, It has taken a whole new form with the time, thus making the situation more worst.


12. Lack of Resources: Yes, Believe it or not! we lack resources which result in Brain Drain. Although every year our finance minister carries some briefcase full of papers but believe us, they are just papers to discuss upon, Till the time of Implementation, Indians behaves as STML (Short Term Memory Loss) Patients. We discuss things and then forgets it.


13. Miscellaneous: There are several other problems, I have a full fledged 1500 pages list of that. You ask yourself what are those?


We are writing this blog to tell the truth and We are the not one complaining about all of these but all I want to improve every individual. We can't show you the way to correct them because if you are reading this blog then you are mature enough to understand things and sort them out.


Thanks

Ashish Chugh

Founder

Creative Sources



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Guide for Start Up ventures

India is the one of the fastest growing economies of the world with a youth population of about 70%. Millions of students get graduated every year with some dreams and aims of life. But this is also true that increasing competition and lesser jobs in PSU’s have created havoc in the country. As a result, most of the young lads fly abroad, join some private ventures or open their own business.

Entrepreneurship has recently come into the limelight in India. Young lads are trying their future with new start-ups. According to a survey, in past 5 years, the number of start-ups has drastically increased. On an average 30 out of 100 are either planning to start a new venture or is opening their own start-up at this very moment. Although, there are so many start-ups but most of them can’t even operate for even 1 year.  Only 5 out of 100 start-ups can reach up to their 5-year vision. And after 5 years these ventures can easily sustain the market. 

For a start-up first, 4 years are very much crucial. To sustain these 4 years several marketing strategies and planning needs to be followed because Indian market is drifting every day and thanks to TVC’s and other Luring Advertisements for these swings.

There are several things that need to be followed by a Start-up owner in order to sustain in the market and some of them are as follows:

Budget: This is one of the most important factors for a start-up. Strict budgeting is a must for a start-up venture. It is always suggested to borrow money from the bank or other financing institutions to start a venture and earn.  No matter whether you have bundles of notes at your home but believe us borrowing money from outside is the best option. Always set a budget before starting up a venture. Remember this budget must include all of your registration charges, office rents , operational cost and marketing expenses for 6 months only. If a start-up is just spending money for 6 months and getting nothing from the market then that venture will not sustain for long. 

ROI: Always remember that ROI is the most important thing. ROI stands for Returns on Investment.  If you are investing money on something then you must count it in terms of earning. In simple words, ROI states that if you’re investing 100 INR then you must earn 130 INR from that investment.   ROI is purely calculated in terms of money. 

 The working place: If you are starting up with a new venture then it is suggested that you must start working from a small place with basic needs. If you are having your own property then it is good to start from that venue but while purchasing, purchase the basic components that could satisfy your needs rather than materials for show off.

 Market research: Spend your first two months on market research. Market research will enable you to form strategies and implement them effectively in the market. This is the toughest phase because all of your future will be decided on a deep market research. 

 Recruitment: A venture needs people to work for it. So recruit wisely, with lesser salaries. India is full of talent and unemployment. So pay less for your recruiting needs. Once this venture starts earning, you can pay them accordingly. 

 Advertisement: Advertisement plays an important role to create awareness among masses. It is suggested that don’t opt for expensive advertising mediums. Use social sites, online promotions, and word of mouth promotions for creating awareness.  It is recommended not to spend too much that could affect the running cost of the company. Most of the Start-ups opt to invest on hoardings, FM ads, Cinema Ads, Sponsorship events in the initial stage but ROI needs to be calculated. Will you be able to earn more then you have spent for them in the short duration? If you can then also it is not recommended to spend from the pocket. You can spend but from your profit earnings. Indian market tends to forget things, so advertisement is a continuous and long run process. So invest bit by bit for advertising purpose. 

Advice: it is always beneficial to seek advice from professionals. Advice will help you to invest effectively and earn accordingly. Don’t rush into anything, always wait for the right time and stay positive. But it is also not recommended to wait for too long.

These are some of the tips that can help you in succeeding your business venture. For more queries you can use our comment box below.

Ashish Chugh, Creative Sources